Looking for the top artificial jewellery brands in India that deliver on style, affordability, and trending collections? You’ve landed at the right place. This blog curates the most popular and trustworthy brands offering artificial jewellery that matches modern fashion trends without exceeding your budget.
India’s artificial jewellery industry has seen a massive surge in popularity over the last few years, especially among millennials and Gen Z. Whether it’s a college student seeking quirky earrings or a bride shopping for traditional wedding sets, artificial jewellery now caters to every taste and occasion. With the rise of social media trends and fast fashion, the demand for artificial jewellery has gone beyond seasonal fashion—it’s now a year-round accessory essential.
In this blog, we highlight the top artificial jewellery brands in India that are dominating the market in 2025, and guide you through choosing the right brand for your personal style and budget.
Why Artificial Jewellery Is Taking Over the Market
Artificial jewellery has become a dominant force in the Indian accessories segment, and it’s not just because it’s budget-friendly. In today’s fashion-forward society, people want options that are versatile, expressive, and easy to mix and match with different outfits. Artificial jewellery offers that flexibility—without the risk or expense that comes with real gold, silver, or diamonds.
Here’s why artificial jewellery is booming in 2025:
- Affordability Without Compromise: You can look stylish and elegant for every occasion—be it a festival, a wedding, or a casual outing—without overspending.
- Massive Style Diversity: Whether you’re into ethnic wear, western outfits, fusion looks, or boho-chic vibes, artificial jewellery has designs for every personality.
- Accessible for All: Artificial jewellery has democratized style. People from all economic backgrounds can now access trending designs seen on influencers and celebrities.
- Social Media Influence: Instagram and Pinterest have driven fast fashion trends, and brands are quick to respond with fresh drops and trending pieces.
- Low Maintenance, High Style: It’s easier to store and travel with artificial jewellery, and even if a piece tarnishes, it’s affordable to replace.
Thanks to these factors, the top artificial jewellery brands in India are gaining massive traction with online shoppers and fashion lovers alike.
Top Artificial Jewellery Brands in India [2025 Updated List]
Below is a curated list of the top artificial jewellery brands in India that have made a mark with their unique aesthetics, customer loyalty, and trend-driven designs. Each brand brings something distinctive to the table, making it easier for consumers to find their perfect jewellery match.
1. Emporia Jewels – Trendy, Affordable, and Always in Vogue
Emporia Jewels is a rising name among the top artificial jewellery brands in India. Headquartered in Thane, Maharashtra, the brand has built its presence primarily through Instagram and WhatsApp-driven sales, resonating with Gen Z audiences. The brand stands out for its minimalist visuals, frequent flash sales, and highly affordable price tags.
- Offers trending earring sets, pendant combos, and oxidised jewellery
- Uses WhatsApp-based support for fast, personalised customer interaction
- Known for quick collection updates and affordable fashion pieces
- Popular among college students and young professionals
If you’re looking for something fashionable, lightweight, and wallet-friendly, Emporia Jewels should definitely be on your list.
2. Johori – Where Heritage Meets Modern Elegance
Johori blends tradition with contemporary design sensibility. Based in Jaipur, the brand specializes in traditional techniques like Kundan and Meenakari, combined with sleek, minimalist forms. This makes Johori ideal for customers who want heritage jewellery that feels modern and wearable.
- Famous for spiritual motifs like evil eye and Hamsa bracelets
- Offers delicate necklace sets, dainty rings, and enamelled earrings
- Crafted using regional design styles with a contemporary twist
- A go-to for fusion styling during weddings and festive occasions
For shoppers who want artful designs with a story, Johori earns its place among the top artificial jewellery brands in India.
3. Adisha Jewels – Style on a Budget
Adisha Jewels caters to fashion-forward consumers looking for beautiful jewellery without stretching their finances. Their collection is built for day-to-night wear, combining traditional motifs with fresh, seasonal elements. Their clean website and strong mobile interface make shopping easy and enjoyable.
- Offers bridal and daily-wear collections at budget-friendly prices
- Known for statement necklaces, maang tikka sets, and bangles
- Caters to customers across India with fast shipping options
- Ideal for students, newlyweds, and working professionals
Adisha Jewels delivers incredible value, making it one of the top artificial jewellery brands in India in 2025.
4. Voylla – For Every Occasion
Voylla has consistently remained a staple in the artificial jewellery space. With a vast collection that spans across styles and price points, Voylla caters to every age group and fashion taste. They maintain both retail stores and a robust online presence.
- Offers a mix of Western, ethnic, and Indo-western designs
- Personalised gifting options and festive bundles
- Strong branding and customer service experience
- Accessible price range with frequent discounts
Their versatility and reliability earn them a strong spot in the top artificial jewellery brands in India.
5. Pipa Bella – Youth-Focused & Customizable
Pipa Bella, now a part of Nykaa Fashion, is a trendy brand targeted at Gen Z and millennials. The brand thrives on modern aesthetics and personalization, allowing customers to customize their jewellery with initials, names, or zodiac signs.
- Known for custom name pendants, charm bracelets, and layered chains
- Designs inspired by global runway trends
- Strong presence on social media and influencer collaborations
- A favourite among college students and Instagram content creators
Their custom jewellery and fashion-forward catalogue make them a leading name among the top artificial jewellery brands in India.
6. Zaveri Pearls – Royal Elegance Reimagined
Zaveri Pearls offers timeless designs that reflect the grandeur of Indian royal heritage. With a focus on traditional aesthetics, this brand is perfect for those who want something grand yet affordable for weddings and festivals.
- Specialises in temple jewellery, chandbalis, jhumkas, and long necklaces
- Ideal for bridal functions, poojas, and ethnic dressing
- Well-established brand reputation with pan-India reach
- Offers affordable luxury for special occasions
Zaveri Pearls’ focus on traditional beauty ensures its place in the top artificial jewellery brands in India.
7. Tribe Amrapali – Boho-Luxe Statement Jewellery
Tribe Amrapali is the designer label of the Amrapali brand, which is known for museum-worthy pieces. Tribe Amrapali combines bold bohemian themes with luxurious craftsmanship, offering a premium artificial jewellery experience.
- Features tribal, bohemian, and heritage-inspired designs
- Uses quality materials for longer-lasting artificial jewellery
- Ideal for fashion stylists, designers, and brides looking for uniqueness
- Higher price range, but unmatched aesthetic
Tribe Amrapali remains a benchmark for quality and authenticity among the top artificial jewellery brands in India.
8. Sukkhi – Affordable Wedding Jewellery Kits
Sukkhi provides bundled bridal jewellery sets that are budget-friendly and visually rich. Their kits usually include matching necklaces, earrings, tikka, and bangles—perfect for last-minute wedding shoppers or brides on a budget.
- Best known for coordinated jewellery combos
- Large variety in designs and colors for different cultures
- Excellent for festive gifting as well
- Great delivery support and customer service
Sukkhi is a go-to brand for anyone needing full wedding jewellery kits at an affordable rate.
9. I Jewels – Bridging Tradition with Trend
I Jewels provides a perfect mix of intricate craftsmanship and wearable designs. Lightweight and easy to pair, their products are ideal for daily wear and office use. Their catalogue ranges from oxidised jewellery to stone-studded sets.
- Focus on comfort, quality, and traditional finesse
- Popular among working women and homemakers
- Affordable with a mid-premium look
- Offers a mix of western and traditional jewellery pieces
I Jewels’ practical elegance cements its status among the top artificial jewellery brands in India.
10. Mirraw – One-Stop Ethnic Fashion Hub
Mirraw is an e-commerce giant for Indian ethnic products. Their artificial jewellery category offers thousands of options catering to every region and culture of India.
- Massive variety of jewellery types and price ranges
- Competitive pricing with frequent deals
- Ideal for gifting, bulk buying, or occasion-based shopping
- Marketplace structure allows many artisans to showcase their work
Mirraw deserves its place in this list for sheer variety and reach among the top artificial jewellery brands in India.
How to Choose the Right Brand for You
Choosing the right brand from the top artificial jewellery brands in India depends on:
- The occasion: Daily wear, bridal, festive, gifting
- Your budget: From under ₹500 to ₹5,000+
- Preferred design language: Modern, traditional, fusion, or boho
- Shopping style: Instagram-based brands vs. formal e-commerce platforms
- Need for personalization: Name pendants, zodiac charms, initials
Evaluate what matters most to you—style, value, or variety—and select a brand that aligns with your lifestyle and wardrobe.
Conclusion
Artificial jewellery continues to thrive in 2025 because it is dynamic, affordable, and accessible. Whether you’re shopping for a statement necklace, stacking rings, bridal sets, or simple studs, the top artificial jewellery brands in India have something to offer every fashion-conscious shopper.
From up-and-coming brands like Emporia Jewels to established players like Voylla and Zaveri Pearls, this list is your gateway to discover high-quality, budget-friendly style. Follow your favorite brands online, explore seasonal collections, and embrace the joy of accessorizing smartly.
Related Blog:
best jewelry for fashion | types of artificial jewelry | what is imitation jewelry | jewelry artificial bridal jewellery sets with price | what is kundan jewelry | handcrafted jewelry | how to clean silver jewelry | what is sterling silver jewelry | what is fine jewelry | artificial jewellery brands in india | rose gold artificial jewellery set | best artificial jewellery | how to clean artificial jewellery
Frequently Asked Questions
Q1. What are the top artificial jewellery brands in India for daily wear?
Emporia Jewels, I Jewels, and Adisha Jewels offer comfortable, stylish pieces ideal for daily use.
Q2. Which artificial jewellery brand offers the best bridal sets?
Zaveri Pearls and Sukkhi are known for complete bridal sets at affordable prices.
Q3. Can I get customized jewellery from these brands?
Yes, Pipa Bella offers customization options including initials, names, and zodiac pieces.
Q4. What’s the average price range of good artificial jewellery in India?
Quality pieces usually range between ₹300 and ₹3,000 depending on the design and brand.
Q5. Which artificial jewellery brand is best for gifting?
Voylla and Mirraw offer gifting bundles, packaging, and personalization options.
Q6. Are these brands reliable for online shopping?
Yes, all brands listed here offer secure, reliable online shopping experiences.
Q7. How can I take care of artificial jewellery?
Keep it dry, avoid perfumes or moisture, and store in separate pouches or boxes.
Q8. What is trending in artificial jewellery in 2025?
Spiritual motifs, stackable rings, oxidised sets, layered chains, and charm-based designs are leading the trends.